Microsoft’s new $300 million Vista ad campaign will feature comedian Jerry Seinfeld.  The Wall Street Journal has the full story (registration required).

I think Microsoft is tone-deaf on this one.  Seinfeld gives me a “past his prime” vibe.  It’s like Microsoft is tacitly agreeing with the Mac commercials: “Yeah, we know we’re not hip, but we’re doing the best we can with what we’ve got.”

Even when Apple featured a bunch of famous dead people in their Think Different ads ten years ago, it resonated with us.  They portrayed them as “the crazy ones, the misfits, rebels, troublemakers, the round peg in the square hole … they see things differently, they have no respect for the status quo … they change things, push the human race forward … they change the world.”

Update, 2:03 pm: Global Nerdy has a retrospective of celebrity ads for computers.

Submitted by: Dan Giancaterino, Internet Librarian
on August 21, 2008 - 10:34 am

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