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Home / Research Tools & Catalog / Research Guides / Jenkins Blog /

Microsoft Knows It Has a Branding Problem

MSN Search just didn’t sound Googley enough.  So Microsoft changed the name to Live Search.  Still not catchy.  Next year, they may call their search service … Kumo?

Personally, I vote for Moist and Chewy Search.

Submitted by: Dan Giancaterino, Education Services Manager
on November 24, 2008 - 10:45 am

Comments

  1. February 3rd, 2009 | 11:06 am

    [...] They really only need 2 things: technology that works and branding. And lemmee tell you, Microsoft just doesn’t get #2.  First they call their service MSN Search.  Then a couple of years ago they decided to change it [...]

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