How about those “There’s an app for that” iPhone ads on TV? Makes you envy those folks who, with a touch of a button, see snow conditions at Tahoe or Sun Valley, find the calories in their lunch, or get directions to where they parked their car. But how “sticky” are those iPhone apps? According to TechCrunch, not really:

“For free applications, only about 20 percent of users return to use the app the first day after they download it, and then it quickly drops off from there. By 30 days out, less than 5 percent are using the app. The chart for paid apps shows a slightly steeper fall-off rate.”

I guess I fit the pattern, even though I’ve got an Android G1. I’ve downloaded 5 apps, but I only use 2 of them on a regular basis — a voice recorder and a text editor. (How boring am I? Please don’t answer that.) Though I liked ShopSavvy at first, I haven’t used it since mid-December.

Somebody needs to come up with an app that deletes your unused apps. Is there an app for that?

Submitted by: Dan Giancaterino, Education Services Manager
on February 20, 2009 - 11:08 am

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