translate
Blog

Marketing the Law Firm: Business Development Techniques

By Jenny Hohenstein •  October 22, 2020
  •  

Marketing the Law Firm: Business Development Techniques by Sally J. Schmidt offers a framework for marketing decision making as well as practical tips for marketing law firms. The author aims to help both the novice and the marketing expert.

This title approaches its topic pragmatically, while covering a range of marketing theories, issues and techniques. Chapters include "Marketing Analysis and Planning", "Substantive Publications and Other Client Communications", "Websites, Content Marketing and Social Media" and "Marketing the Small Law Firm".

Interested in learning more about how to implement a marketing plan for your firm? Check out Marketing the Law Firm: Buiness Development Techniques, available in the Law Firm Management library on Law Journal Press*.

Need help using Law Journal Press? Ask us.

* A 24/7 member benefit for sole practitioners and attorneys in firms with less than 50 attorneys.

More from the blog

Law Journal Press
October 31, 2025

Hidden Gem: Law Journal Press

If you're a member of Jenkins, as well as a solo practitioner or an attorney at a firm with less than 50 attorneys, then this post is for you! If you've never utilized our Law Journal Press (LJP) database, consider this your motivation. Law Journal Press has over a hundred digital full-text books...
Law Journal Press
April 28, 2022

Mergers and Acquisitions Titles at Jenkins

With all the news surrounding Elon Musk’s acquisition of Twitter, you may have a few questions about the law of mergers and acquisitions. Terms like “hostile takeover” and “poison pill” are appearing in articles about the acquisition, but what do these terms actually mean? If you want to learn more...
Law Journal Press
March 3, 2022

Employee Benefits Law: ERISA and Beyond

Are you looking for a helpful guide to ERISA compliance? Check out Employee Benefits Law: ERISA and Beyond by Jeffrey D. Mamorsky on Law Journal Press *. This book serves as a basic guide to employee benefits law for attorneys, accountants, and other professional advisors. It introduces the reader...