Marketing the Law Firm: Business Development Techniques by Sally J. Schmidt offers a framework for marketing decision making as well as practical tips for marketing law firms. The author aims to help both the novice and the marketing expert.
This title approaches its topic pragmatically, while covering a range of marketing theories, issues and techniques. Chapters include "Marketing Analysis and Planning", "Substantive Publications and Other Client Communications", "Websites, Content Marketing and Social Media" and "Marketing the Small Law Firm".
Interested in learning more about how to implement a marketing plan for your firm? Check out Marketing the Law Firm: Buiness Development Techniques, available in the Law Firm Management library on Law Journal Press*.
Need help using Law Journal Press? Ask us.
* A 24/7 member benefit for sole practitioners and attorneys in firms with less than 50 attorneys.